The Internet has leveled the playing field for independent musicians worldwide. No longer do we have to drive vans full of tapes around, trying in vain to give away free copies on the street (what, you guys never did that?). Our fans can now buy and listen to an album from anywhere in the world in seconds, and every aspect of the business from CD replication to promotion has been made easier by the Internet.
Twitter, Facebook, MySpace, your band email list… they are all important components of your how to promote your music strategy. Unfortunately, being a part of all these social media outlets can sometimes leave you feeling like you are chained to them.
Now I’m not going to explain the whole economic theory behind 80/20 in this post, but as far as we are concerned for music marketing it goes like this.
Promo Tip #43 Who are the VIPs in your community – who are the popular people in your area? Get to know them, give them a free CD and invite them to your show. When they speak, others will listen.
Promo Tip #40 Create an online newsletter, with content of value to the receiver. This is an invaluable way to keep fans informed on gigs, news, gossip, new releases and other great info. Send out your newsletter about once a month.
Promo Tip #41 Be outrageous or controversial. Shock value can work, but it can backfire too. Can you maintain the image? It has worked for many, but was a disaster for many more. Think this tip out.
The example that I will be using may be a stretch to fit for your business, but when you see the creative ideas that we came up with in coaching this business, you will see how these concepts may be worth trying for your business. This is for a brand new business in the Los Angeles area. The business is a new Rock Band. Obviously the competition is high and average returns are generally low. So how can you use these promotional principles to achieve a greater than average level of success?
As much as you’ve invested in promoting yourself to sell music online, your fans are equally invested in you. If your music speaks to them, they will stick with you till they get older.