If you have your leaflet distribution under control – that is you know they are going out to the right houses and in the right volume then – and only then, is the time to work on the actual design in detail. Well, of course you have to have some leaflet to be handing out first but here we can just take a very obvious basic design. What is it? How do I get it? How much is it? What are the benefits? How easy etc. These things with perhaps a nice graphic and all very clear and easy to read are a great first step. I’d never recommend starting with a fancy or complicated leaflet design as it just introduces too many variables.
A plain “straight” looking Ad gives you a standard to work from – a result to compare other fancy ideas to – otherwise you have nothing to compare it to. There is always the great story from the insurance sales company. They spent a year comparing results from door knocking sales people. They were very interesting on the subject of Leads – as opposed to Sales. They discovered that when it came to leads it was simply the number of doors knocked (actually speaking to the occupant of course!) and it made no difference on the quality of the Sales person involved.
Where our influence is more limited, however, concerns the actual leaflet itself. We don’t design leaflets ourselves, but we do have experience of the type of leaflets that work, as well as those that don’t.So we’ve decided to put together a list of some of the crucial factors advertisers should bear in mind when designing a leaflet.
This holds true for the entire internet marketing arena. There are a plethora of different services that will make your job easier and make the affiliate programs pay out a lot sooner and much more than they would without paying for certain services.
Some traditional business processes have also changed dramatically. Take advertising. It used to be that newspaper, TV, radio and leaflet printing Manchester were the hallmarks of just about any retail campaign. Today, social media is the new way to reach out to customers. Whereas in the past retailers could go to a media outlet or an ad agency and they would do the work, today you have to create the social media campaign yourself.
It is easier to communicate in person to the very people who you wish to talk to on issues that are important to you and receive good feedback from people whom have had similar experiences.
Consider that the quality of the leaflet design plays an important role in the conversion rate. For example, the difference between 0.5% conversion rate and a 1% conversion rate will mean that one leaflet converts at 5 leads per 1,000, whereas another will convert at 10 leads per 1,000, which makes a lot of difference. This will all be down to the quality of the design and call-to-action.